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How To Use The Law To Win More Clients And More Fees

This webinar was recorded on Thursday 4 February and was focused on Creative, Digital, Advertising, Brand and Marketing Agencies.

The webinar was run by Carl Steele, Andy Braithwaite, Tom Phipps, and Chris Haywood who discussed:

  • How to use the law in creative ways to develop compelling campaigns and materials for clients
  • How, through better protecting and exploiting their valuable IP, agencies can generate higher fees from clients
  • How to monetise pitch presentations/documents and the creative work/ideas they contain
  • The importance of clear T&Cs with your clients and what they need to say to ensure you get better remunerated
  • How copy clearance services can generate you higher fees
  • How to avoid some common and expensive pitfalls

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