This webinar was recorded on Thursday 4 February and was focused on Creative, Digital, Advertising, Brand and Marketing Agencies.
The webinar was run by Carl Steele, Andy Braithwaite, Tom Phipps, and Chris Haywood who discussed:
- How to use the law in creative ways to develop compelling campaigns and materials for clients
- How, through better protecting and exploiting their valuable IP, agencies can generate higher fees from clients
- How to monetise pitch presentations/documents and the creative work/ideas they contain
- The importance of clear T&Cs with your clients and what they need to say to ensure you get better remunerated
- How copy clearance services can generate you higher fees
- How to avoid some common and expensive pitfalls