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Brands & Trade Marks

Our expert Brand Protection team ensures our clients make the right choice when choosing, securing, maintaining, exploiting and enforcing their brands and trade marks.

Ashfords manages UK and worldwide trade mark portfolios for clients, including for Penhaligon's, JW Anderson, The Roald Dahl Story Company, Aardman Animations (famous for “Wallace & Gromit”, “Chicken Run” and “Shaun the Sheep”), Facegym, Majestic Wine, Naked Wines, Pancho Music Inc. (Michael Bublé’s music company) and What3words Limited.

We have three Chartered Trade Mark Attorneys, with over 50 years' combined expertise and experience. 

In recognition of our skills and abilities, in 2021 and 2022 we were honoured to be named in the World Trademark Review 1000 publication. The publication is dedicated to identifying the world’s leading trade mark legal services providers.

We provide a 360 degree service, conducting all legal work relating to trade marks and brands. Such work includes (often on a global basis): clearing, filing, prosecuting, registering, renewing and maintaining, opposing, invalidating and enforcing (including via Court/legal proceedings), licensing and assigning trade marks. Also, drafting and negotiating co-existence agreements and merchandising agreements, clearing proposed advertising campaigns and operating TM watching services to identify third party conflicting trade marks.

We look to provide our clients with the best strategic direction and advice, not merely responding to their instructions.

“Expertise in trade mark prosecution, licensing and litigation. Manage international trade mark portfolios for a number of well-known brands. A client describes the team as ‘personable, diligent, detailed and commercial.’ Another client says: "They are very accommodating to my needs, and they are excellent at explaining anything we might not understand. I have been very impressed by how tirelessly they work to ensure a perfect outcome.’ A further client reports: ‘Ashfords are very responsive and helpful; we fully trust them and rely on their support.’"

Chambers & Partners Guide to the Legal Profession 2022

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They are extremely responsive, and you have a great deal of comfort that they will get the legal advice technically correct.

Legal 500 2021

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