Anti-Counterfeiting & Brand Protection

Counterfeit goods erode revenue, damage reputation and put customers at risk. Our IP team helps brands stay ahead of these threats with clear, practical and fast-moving anti-counterfeiting support.

What we do

We build and manage tailored anti-counterfeiting programmes that protect your IP and give you visibility across online and offline markets. This includes reviewing and strengthening your trade mark and design protection, assessing risks, and creating straightforward playbooks so your teams know exactly how to escalate concerns.

We instruct monitoring services to monitor online marketplaces, social platforms and websites, remove infringing listings quickly, and secure evidence that can be used in further action.

When deeper investigation is needed, we coordinate test purchases, product authentication and intelligence gathering, working closely with trusted investigators and technology partners.
Our team also guides clients through UK and EU customs processes. We maintain strong relationships with Trading Standards and other enforcement bodies to ensure that counterfeit goods can be intercepted and destroyed efficiently.

If matters escalate, we manage civil enforcement, from cease-and-desist correspondence through to urgent injunctions and litigation in the UK and globally. Throughout, we focus on protecting your brand quickly, consistently and cost-effectively.

Why Ashfords?

Ashfords brings specialist IP expertise backed by extensive experience acting for consumer, luxury, and entertainment brands. Clients value our speed and clarity: we prioritise rapid action, realistic outcomes and transparent budgeting.

Our service is fully integrated. One team coordinating strategy, monitoring, investigations, customs actions and litigation, giving you complete control without the need to manage multiple providers. With national coverage and established international partnerships, we can protect your brand wherever counterfeit risks arise.