Swallowfield plc expand on male grooming range with £2.7m acquisition, advised by Ashfords LLP

South West-based beauty products and cosmetic manufacturing company, Swallowfield plc, has successfully snapped up a Soho-based male grooming brand, Fish, in a £2.7m deal.

Founded in London, Fish currently sells its range of male grooming products through Boots, Superdrug, Tesco and Waitrose. The upcoming brand will now sit alongside Swallowfield plc's renowned male grooming brands including MR, The Real Shaving Company, and Tru.

National law firm Ashfords advised Swallowfield plc on its acquisition, which will further bolster their growth and positioning as a leader in the beauty and cosmetic manufacturing industry.

Corporate Partner Louise Workman, who led the team advising Swallowfield plc, commented: "This acquisition reinforces Swallowfield plc's position and commitment to the beauty and cosmetic industry, through their strong ambition and momentum to growing their extensive and renowned brand portfolio. We are really pleased to have advised Swallowfield plc on what will be a great adventure for both parties involved".

Swallowfield plc launched in 1876 in Wellington, and now employs over 500 people across 7 global sites.

Send us a message