On Wednesday 17 January, national law firm Ashfords held a Charity Legacy PR Masterclass at the RAF Club in London.
There were a number of guest speakers providing a detailed overview of matters a legacy officer should consider when deciding whether to defend a claim and the steps that can be taken to mitigate against any adverse publicity that may result.
The panel discussion was chaired by Ashfords' Robert Horsey, Partner and Head of Disputed Wills and Trusts, and Kerry Morgan-Gould, Partner and Head of the Charity Legacy Team. Guest speakers included;
- Piers Feltham - Barrister, Radcliffe Chambers
- Eifron Hopper - Legacy Income Manager, RNLI
- Tom Dumont - Barrister, Radcliffe Chambers
- Tim Maltin - CEO, Maltin PR
The seminar was aimed at assisting charity legacy officers in the management of gifts left to their charity in a person's Will.
Kerry Morgan-Gould commented: "We were delighted to see so many familiar faces in the audience and were very pleased that the feedback received was extremely positive. Legacy PR is such an important topic for charities and a matter the Ashfords Legacy Team understand extremely well. PR pervades all our advice to our charity clients and we will continue to work with the sector to promote legacy giving in a positive way".
Feedback from our attendees:
"I attended the Legacy PR Masterclass in London yesterday and just wanted to take the opportunity to thank you very much for such an interesting and enjoyable afternoon."
"I found the presentations very helpful, and practical, and it is always good to be reminded of the great importance of PR in the sensitive context of legacy work."
"I just wanted to say thank you for yesterday’s legacy event. It was such a lovely venue and it was nice to meet every one. I got a lot of information from the presentation that will be a great help in my role."
"Thank you for hosting and organising such a fantastic event. The subject and speakers were on point."