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Consent & Legal Basis For Advertising - France

Reports by AdExchanger suggest the French Council of State will uphold the ~€50m fine issued by the French data protection authority (CNIL) in relation to Google's consent mechanisms and legal basis for targeted advertising . 

Irrespective of the final outcome, data driven companies would be wise to keep a close eye on developments and take note of the judgement once released.

Link to related article: https://www.adexchanger.com/privacy/google-loses-its-appeal-on-50-million-euro-gdpr-fine/

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