The Ashfords Unlocking AI Podcast - Episode 6: Pushing AI boundaries in retail - are businesses just scratching the surface?

Legal director Kristy Coleman and associate Hannah Pettit, both members of Ashfords’ commercial and IP team, explore how AI is used in the retail sector whilst highlighting the risks and opportunities that companies may face when using the revolutionary tool.

The sixth episode of our Unlocking AI podcast investigates how AI connects brands to consumers and whether it’s boosting the customer experience or taking a negative effect. 

From a data protection perspective, Kristy and Hannah also advise how retailers can safeguard their businesses when adopting AI and discuss how the metaverse has revolutionised the retail space.

Are humans are still needed to make sure things don’t go wrong in this sector?

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If you are interested in how AI will change business and the law, visit and bookmark our Spotlight AI hub for more AI insights. The Hub brings together commentary from Ashfords’ experts, our clients and our contacts across a wide range of areas; looking at how AI might impact as its use evolves. 

Please do also get in touch if there are any specific areas related to AI that you’d be interested in hearing more about. 

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