Structuring for growth: shares, incentives & investor insights

Welcome to June's edition of Venture, your monthly guide to navigating the legal aspects of business growth, offering expert insights to help you address the legal challenges critical for scaling success.

In this edition we outline the differences between ordinary and preference shares, and provide essential insights and top tips for success on equity incentivisation.

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Ordinary v preference shares – what’s best for founders?

In the world of venture capital, the type of shares issued to investors can have significant implications for both founders and investors. Our article explores the differences between ordinary and preference shares, the rationale behind these structures, and the implications for both founders and investors.

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Equity incentives - empowering early-stage companies for success

Starting a new venture is a challenging yet exciting journey. Among the many strategic decisions founders must make, equity incentivisation is crucial for attracting and retaining top talent. However, navigating the complexities of equity incentivisation requires a clear understanding of the various types available, their terms, tax implications, and effective management strategies. Our article provides essential insights and top tips on equity incentivisation.

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Recent work highlights

Ashfords acts on investment round for digital health innovator

Ashfords' corporate team has successfully advised digital health innovator, Health and Care Innovations Limited, on an investment round which will accelerate growth and strengthen the company's existing relationship with the NHS. 

Read our client story
Mother And Child Watching A Video From Their Doctor On A Tablet