Effective Retail Analytics

Wednesday, 5th April 2017

There is data and then there is knowing how to use it. The findings on data usage by retail consultants eCommera three years ago don’t seem too removed from the status quo: then, only 23 per cent of UK retailers felt comfortable making the right business decisions quickly based on the data they collected, and nearly half of those canvassed considered their business intelligence tools to be inadequate.

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