• 1 min read

Are you a UK company operating in the EU? You may need to appoint an EU representative...or face a substantial fine!

Earlier this month the Dutch Data Protection Authority (DPA) fined Canadian company,, €525,000 for failure to appoint an EU representative where it was required to do so. This enforcement further underlines the need for UK businesses to consider whether they need to appoint an EU representative and to take immediate action where they haven't yet appointed a representative.

Under the GDPR, if your organisation is based in the UK and does not have an office or establishment in any EU or EEA country, but 1) offers goods or services to individuals in the EEA or 2) monitors the behaviour of individuals in the EEA, then it will need to appoint an EU representative. If you don't, you may face a significant fine as this case demonstrates.

This growth follows recent pledges by the UK and US governments to cut carbon emissions in the push towards Net Zero.  This surge has prompted the IEA to increase its renewable energy forecasts for the coming years by 25%.

The capacity for growth is further boosted by the vast potential for climate tech, specifically artificial intelligence (AI), machine learning and data analytics to drive efficiency in the energy and renewables sector. The deep integration of cutting-edge tech into clean energy is critical in decarbonisation and acceleration towards Net Zero.

AI will also become an essential climate tech tool, managing the increased complexity of energy systems. Historically, adoption of AI in the energy industry has been slow and disjointed. A sector-wide approach to accelerating and scaling the adoption of AI in the UK energy system can rapidly increase its efficiency and reliability, sustainably lighting the road to Net Zero.


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