The Perils of Drinking and Shopping

Friday, 17th February 2017

Who among us has not regretted a purchase? The idea that shopping can be driven by compulsive instincts is not new, but relatively few of us have ended up in a gigantic shopping mall, completely drunk and armed with an array of superfluous (but assuredly amazing) items we cannot afford or do not really need. Sip-and-spend, or the phenomenon of shopping under the influence (SUI), was not much of an issue before the advent of the Internet. But in a country where, according to the ONS, e-commerce sales hit £114 billion in 2015 with double digit growth year-on-year, drinking is becoming a factor in consumer behaviour.

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