Ashfords advises company Raccolto to kick-start food subscription business

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Ashfords’ commercial team provided start-up business Raccolto with comprehensive legal advice on all regulatory areas, to help launch the seasonal food subscription company.

The firm advised Raccolto, a new client of Ashfords, on labelling advice for the company’s olive oil, marmalade and jam, along with regulation advice on offering subscription services for perishable goods in the UK. This included the changes to the law regarding subscriptions and distance selling.

Ashfords supported with drafting website terms and conditions and privacy policies in relation to consumer data, also featuring drafting business-to-business terms of trade and third party logistics agreement for distribution of the product. The commercial team provided expert advice on UK consumer law and carried out internal training.

With all advice and drafting, it was important to Raccolto that documents were drafted in a way that were easily understood, aesthetically pleasing, in plain English and in the brand’s tone of voice. 

Dealing with B2B transactions, it was important for Raccolto’s documents to be easily understood and succinct. Ashfords listened to the client’s needs and simplified many documents to reflect the commercial risks faced by Raccolto and protect the business without becoming legally cumbersome. This resulted in a suite of commercial documents that reflected the commercial concerns and protected Raccolto from its key risks. 

Ashfords was also tasked with revising Raccolto’s website terms and conditions and privacy policy to appeal to the consumer in the brand’s tone of voice, which spoke directly to the consumer and the language used aimed to be friendly and relatable. As a result the client was very happy that they had a cohesive thread of language through every consumer touch point. 

Raccolto Limited, trading under the brand Truli Ulivi, and the UK arm of Masseria Borzone S.A.R.L, aims to provide a seasonal food subscription model. Operating out of Otsuni, Italy, Masseria Borzone is an olive oil grove producing olive oil and other seasonal products, which are produced with great care and with sustainability and seasonality in mind.

Tony Papas, CEO of Raccolto said: “Having worked in many areas of hospitality over the past 40 years, finding Kristy has been incredibly refreshing and a revelation. She is a foody, she cooks, and is well-informed with all things culinary. This is such a talent when combined with her deep understanding of the law around producing and selling food products to the consumer. 

It is also great asset having our mandatories for labelling clearly explained, Privacy Policy and Terms & Conditions written in plain English and a way that reflects the tone of voice of our business. I have great confidence in asking Kristy for legal advice on all matters to do with our business.”

Kristy Coleman led on the advice for the client, with support from the commercial team and Rachel Barnet, who advised on employment law.

For further information, please contact the commercial team.

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