The Move to Paperless Retail
Wednesday, 15th March 2017
When the futurist idea of paperless offices is discussed, it’s often in the context of law firms, banks and bureaucrats. The purported cost savings alone make it worth looking into. Tesco trialled digital receipts at its self-service checkouts: instead of paper, the evidence of your daily shop shows up by email or through an app. Eliminating fraud is a big consideration here, but it is also about giving customers choice – paper or no paper – and providing a new marketing channel as offers and promotions are highlighted on the digital receipt.