Ashfords advise BGF on £3million Ruroc deal

National law firm Ashfords LLP has advised BGF on its £3m backing of action sports protection company Ruroc.

Ruroc - which is known particularly for its signature full-face helmet with detachable face mask and pioneering vented magnetic goggles - has experienced rapid growth over recent years and now exports to more than 80 countries.

The backing from BGF will help the company capitalise on growth experienced in Asia following the Winter Olympics, with a new office planned for China. The company will also use the funds to launch a new motorcycle helmet, invest in product development and sales and marketing and expand its team, which has grown from seven to 35 employees in just over a year.

The Ashfords team advising BGF was led by corporate partner Rory Suggett, who said: “We were delighted to work with BGF again on its investment in Ruroc. It is a very strong brand with some exciting and innovative products and has terrific potential to scale rapidly with BGF's backing."

The BGF team was led by Alex Garfitt and Dan Tapson. Dan Tapson commented: “Building a global online platform for direct-to-consumer retail can be incredibly complex, and not for the faint hearted. But Ruroc’s products and brand positioning resonate with people all over the world. Ashfords involvement was key to helping us get the deal over the line.” 

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