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Ashfords and PKF Francis Clark host Foodie Connections event on Growth

On a grey morning in the Ashfords Taunton office guests were greeted by hot coffee, filo pastries, granola pots and smoked salmon to launch the first Foodie Connections event. Ashfords in partnership with PKF Francis Clark hosted the first event on the topic of growth and how to make your business look at attractive as possible to prepare for investment, funding or a sale.

Chris Ormrod, Chief Flavourista at The Flavourworks kicked off the round table discussions with key questions for the guests such as; what is important to the people who buy your products, why are you in business, and what do your shareholders want? All things that every business should be continually reviewing. Other soundbites included, you need to talk about food and make lovely food happen for other people and you need to protect your brand. Creating an effective tribe was also discussed and some interesting ideas to engage your staff in what they do were thrown out there.

Branding was a key topic and advice provided included; design a brand which your staff would be happy to wear on a t-shirt in the gym and you need to be famous in the eyes of your potential buyers. Thought provoking stuff.

On a departing thought the Friday 5pm moment was mentioned. On a Friday at 5pm have a think about what you did this week that makes your feel proud.

Overall a really good event which was a lot of fun in an environment where ideas could freely be discussed and bounced off each other.

If you are interested in attending future Foodie Connections event, please contact Sarah Laughton of s.laughton@ashfords.co.uk or 01392 333728.

 

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