Our first experience of brands on the internet is through the owners' choice of domain name (i.e. the web address). A strong brand will deliver a strong and identifiable message about the owners' products and services. Failing to secure a representative domain name erodes its value.
Our Partner Stewart James's article in The C-Suite examines what happens when a third party registers an infringing domain, known as "cybersquatting", and identifies proactive steps that owners can take to protect their brand.
To read the full article, please click here.