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Cross Border Mergers & Acquisitions Conference

Cultural differences between jurisdictions are just as important as legal and commercial issues when entering the complex world of Mergers and Acquisitions (M&A).

National law firm, Ashfords LLP, will be hosting a Cross Border M&A Conference this year which will hear from M&A experts from around the world on topics including cultural awareness and how it can impact the deal. The Conference is organised by Ashfords' leading M&A Team in association with ADVOC, an international network of independent law firms founded by Ashfords in 1989.

100 plus delegates from over 20 countries are attending at The Millennium Hotel in Mayfair on 26 and 27 February. The Conference, now in its fifth year is growing from strength to strength. The high profile main speakers are from The City UK, EY (London), Houlihan Lokey (Frankfurt), Apisith & Alliance (Bangkok), Seufert (Munich) and VDB Law (Luxembourg).

Ashfords' Corporate Partner and Head of ADVOC Marketing, Simon Rous, said; “Despite the uncertainties of Brexit on the horizon, cheaper sterling and low interest rates is driving M&A activity in the UK and wider European markets.

Whilst this is a huge opportunity, it also represents a challenge in ensuring that cultural norms and manners are observed when negotiating. We recently completed a deal with one of world’s leading providers of sanitary fittings involving seven jurisdictions across Europe, Japan and the Middle East.

While it was essential to understand the hierarchical decision making processes in Germany and the consensus approach adopted in Japan, we also needed to be sensitive to the importance of the Shariah in the Middle East and the closure of business there from Thursday to Saturday and during religious festivals such as Eid.

Other topics to be covered at the Conference will include valuation of businesses, cross-border structuring and managing post-closing integration.

The event is recommended for In-house Counsel, Corporate Lawyers, Corporate Finance Advisers, Accountants, Bankers, Tech Deal Managers, PE/VC Managers and other M&A Professionals.

Delegates will be attending the conference from Belgium, Denmark, Fiji, France, Germany, Hungary, Italy, Lebanon, Luxembourg, Netherlands, Poland, Spain, Sweden, Switzerland, Thailand, UK and USA amongst others.

Click here for more information about this event.