Ashfords LLP advised Swallowfield PLC, a market leader in developing and producing high quality personal care and beauty products for many world leading brands, on its recent acquisition of the entire issued share capital of fellow beauty supplier, The Brand Architekts Limited.
Key brands in the portfolio include Dirty Works, Kind Natured, Argan, Happy Naturals, DrSalts, Superfacialist and Senspa and the acquisition will continue Swallowfield's owned brand ambitions following its acquisition of The Real Shaving Company in 2015.
The total consideration for the acquisition of £11 million was raised by way of a placing on AIM, which provided financing of £8.6 million, alongside a new debt facility. The placing was significantly oversubscribed and included both new and existing shareholders.
Corporate Partner Louise Workman, who led the team advising on the deal, commented: "We were delighted to play a part in Swallowfield's acquisition of The Brand Architeckts, which brings together two important players in the personal care and beauty industry. This acquisition reflects the growth and success of both businesses and their ongoing commitment to the market."