Brands and Trade Marks

Our expert Brand Protection Team is here to ensure you make the right choices when choosing, securing, maintaining, exploiting and enforcing your brands and trade marks.

Relevant Experience

Trade Mark Services

  • Brand and Trade Mark Clearance, Filing and Prosecution
  • Trade Mark Litigation, Brand Protection Proceedings and Dispute Resolution
  • Trade Mark Maintenance, Renewal and Policing
  • Commercial and Corporate Transactions involving Brands and Trade Marks

Relevant Work

  • Managing the worldwide trade mark portfolios of many clients, including two famous fragrance houses. Includes clearing, filing, prosecuting, renewing, maintaining, defending and enforcing hundreds of trade marks across the globe.
  • Acting for one of the world's leading investment management companies in respect of various trade mark disputes.
  • Representing the literary estate of one of the world's most famous children's authors in respect of various licensing and branding agreements and trade mark infringement actions. 
  • Coordinating and implementing a worldwide trade mark filing programme for a leading fashion house.
  • Assisting US Counsel in preventing the genericide of a household brand name, through a campaign of targeted approaches to third parties misusing the brand.

Notable expertise in trade mark prosecution, licensing and litigation.

Chambers & Partners Guide to the Legal Profession 2017

They have a really practical approach... they are a pleasure to work with.

Chambers & Partners Guide to the Legal Profession 2018

I have worked with Carl Steele for the last year on various trade mark enforcement matters for the VELCRO® Brand.  Carl’s approach is responsive, professional and he is always mindful of costs, which is refreshing.  Carl delivers advice that is timely, practical and it’s an absolute pleasure to work with him.

Nicola Walsh, Trade Mark Counsel - Velcro Companies, 2018

Key Contact

Carl Steele


[javascript protected email address]
+44 (0)1392 333997

Get in touch

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Related Expertise

Intellectual Property