What the Launch of the iPhone 7 Tells Us

Friday, 24th February 2017

Apple’s iPhone 7 brought with it the usual commentary and criticism that one would expect from an iPhone launch, but what was different this time? The world’s most visible smartphone certainly made some waves with improved camera quality and the controversial removal of its headphone jack. Described by Apple as the ‘best iPhone they’ve ever made’ – a description we’d wager isn’t exclusive to the 7 – we might ask whether its appeal will endure.

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