Technology continues to change in terms of what is available and how we want to use and interact with it.
This change undoubtedly brings significant benefit in the way businesses can operate and how they interact with their customers. Equally there are many potential pitfalls including security, different geographic laws, protection of intellectual property and data that need to be addressed.
Our Technology Team is nationally recognised for the quality of its advice and its sector understanding and expertise when assisting businesses in dealing with their IT requirements. Whether it is advising a supplier or a customer, the team will be able to assist you on not only identifying potential problems but also in finding the best way of over coming them. A number of our lawyers have spent much of their careers in the IT sector and so are able to offer pragmatic, cost-effective solutions for any project.
Work handled includes advising on software, hardware, maintenance and support contracts, escrow, cloud solutions and NFC (near field communication) agreements. We also work closely with a number of organisations on prepayment, smart meter and online payment and processing systems.
We have commissioned research on technology within retail. Click here to download the full report for more insight into the shopping landscape of the future, the challenges that retailers and tech suppliers face, and the solutions that will enable them to unlock success.
We are running a series of roundtable discussions addressing issues affecting in-house legal teams. Click here to findout more.
Omni-channel Trends Changing the Shopping Experience
As modern expectations become the norm with customers expecting to shop and communicate with retailers at their convenience, many brands are necessarily rethinking their marketing strategy with a focus on omni-channel integration.Read more
Is it time to upgrade digital content laws?
Commercial analysis: Microsoft was recently criticised for its design of a pop-up encouraging users to upgrade to Windows 10.Read more
Beacon Technology: Slow to Take Off
Since Apple first announced its foray into beacon technology back in 2013, the expectation was for a revolution in the way that retailers engage with shoppers. By 2014, however, less than one per cent of US stores employed the technology despite its promise for increased revenue.Read more
Mind your step - technology to tackle counterfeit crime
Stewart James, Partner in the Commercial Team at Ashfords LLP, takes a look at how retailers can use technology to tackle counterfeit crime.Read more
The Landscape of Popular Retail Apps
Certain retail apps prove hugely successful while others are found wanting in terms of ease of use and an intuitive user interface. Evidence suggests that, at least amongst millennials, apps are downloaded predominantly because the corresponding mobile website is not as easy to use as the app.Read more
The Future of Virtual Reality
Virtual reality ("VR") has been hailed as the next big thing before, but following Facebook’s $2 billion purchase of start-up Oculus, known for its Oculus Rift VR headset, industry analysts’ predictions that thirty million headsets per year are expected to ship by 2020 seem rather more grounded in (non-virtual) reality.Read more
The Changing Role of the Retail Salesperson
It’s news to precisely no one that the competition faced by physical stores from online retailers is intensifying. To retain their share of shoppers, bricks and mortar businesses must necessarily evolve.Read more
The "EU-US Privacy Shield" a first step to replacing the "EU-US Safe Harbor"
Since the "EU-US Safe Harbor" framework was declared invalid by the CJEU back in October, representatives from the US Department of Commerce, the US Federal Trade Commission and the EU Commission have been locked in negotiations.Read more
Could our data be stored underwater in the future?
Microsoft has successfully completed a 105-day trial of an underwater data centre in an initiative called Project Natick.Read more
The Risks of Underperforming Retail Technology
Given an increasingly tech-savvy consumer base, retailers are necessarily leveraging the latest technology both in-store and online.Read more
What’s Next in Retail Technology?
In 2014, a full forty per cent of consumers in PwC’s annual consumer survey declared that they purchase goods from a physical store once a week.Read more
Where are Virtual Currencies Headed?
In the face of their increasing prevalence, virtual currencies have taken centre stage in debates about transparency and financial inclusion. Bitcoin, as the best-known example, has inspired the launch of many imitators.Read more
The Evolution of Contactless Payments
The remarkable growth in the volume and value of contactless payments across the European Union is the most obvious evidence of an evolving payments ecosystem.Read more
Integrating Online and Offline Retail
Flying somewhat in the face of conventional wisdom that an online presence is the be-all and end-all, evidence points to the market expecting not only some form of offline presence from retailers but a smooth integration of the consumer’s online and offline experiences to boot.Read more
Tech in Retail - More collaboration urgently needed
Ashfords LLP research reveals data security threats and the need for innovation drives the demand for closer relationships with tech suppliers.Read more
China's stock market crisis - What impact for technology companies?
The Chinese stock market is falling after years of sustained growth and there are wide concerns that a transition to a slower pace of growth may be disruptive to markets throughout the world. Yesterday's panic saw China's worst trading day since 2007.Read more
The end is nigh in Agile!
Agile projects need to be flexible through to their termination, in a way that is fair to both supplier and client.Read more
Demystifying the government's Digital Marketplace - which Digital Services framework should suppliers be applying to?
There is a big opportunity not to be missed for suppliers to provide public sector bodies with more competitively priced cloud services.Read more
Cybercrime happens - deal with it!
Cybercrime and its consequences has gained a higher profile in the public consciousness after events like the Sony PlayStation and Microsoft Xbox hack at Christmas. The scope for cybercrime is also increasing as more products become connected to the internet. For instance, a German motoring association recently identified that certain BMWs could be unlocked remotely over the mobile phone network.Read more
When is a database not a database?
Databases receive protection by virtue of the Copyright and Rights in Databases Regulations 1997 (Regulations) as a copyright work. However, following the decision in Ryanair Ltd v PR Aviation BV, Case C-30/14, 15 January 2015 it may be possible for the creator of a 'database' to protect a work where it is not covered by the Regulations.Read more
CES 2015: The year of connected devices, from clothes to cars
Technology Lawyer Jenny Hotchin finds that connectivity, driverless technology and sports and fitness wearables are the buzz trends at this year's CES.Read more
Cloudsourcing - do you understand the legal complexities of next-generation outsourcing?
Changes are expected in procurement, contract and governance processes - understand them to avoid getting locked in.Read more
G-Cloud 6 - tips from a tech lawyer
For the past couple of years two platforms have been in operation to facilitate and encourage the public sector to purchase digital services. CloudStore provided the marketplace for services falling under the G-Cloud Framework (G-Cloud) and the Digital Services Store provided the marketplace for services under the Digital Services Framework.Read more
Driverless cars are coming to Bristol – but are our current security laws ready for them?
Bristol is a city at the forefront of technology and innovation so there is no surprise that it is hoping to be one of the cities to host a trial of driverless cars which could be on the road by as early as January 2015.Read more
Employ robust and comprehensive practices to stay on top of security threats and cyber crime
Jenny Hotchin, solicitor in the Technology Team, explores the issues surrounding increasing levels cyber crime.Read more
Google Glass vs. Microsoft's smart headband: battle of the wearables
Stewart James considers the impact of wearable technology and the recently published Microsofts "smart" headband in Information Age online.Read more
UK Smart Meter deal
Ashfords have recently advised Sensus on its agreement with Arqiva for the roll out of smart meters to over 10,000,000 users in the North of the UK.Read more
A Brief Overview of What Innovation Means in Retail
For those coming to the retail landscape with fresh eyes, a sensible place to start is with an understanding of where retailers are trying to effect change. Where are the stalwarts of retail lending their energies, or at least watching closely, to give them an edge? In other words, what’s new?Read more
Contactless Technology and Security
With a mere tap of one’s card on a terminal, contactless credit and debit cards let us make payments of up to £30 without so much as a PIN.Read more
Harnessing Beacons to Engage with Shoppers
Back in 2014, online trendspotter InfoWorld predicted that widespread adoption of beacon technology by major retailers was imminent. Beacon software was celebrated for its ability to connect to our smartphones and tablets so retailers could market to us directly and launch a new level of interactive retail experience.Read more
Crowdsourcing in Retail
Best known among crowdsourcing platforms is the mighty Wikipedia, the number 7 Alexa ranked encyclopaedia, but crowdfunding, ultimately a subset of crowdsourcing that involves garnering money from participants, has been tapped by platforms like Seedrs and Crowdcube to give life to thousands of ideas.Read more
The Evolution of Retail
Using enthusiastic floor staff to woo them and exciting displays to wow them is at the heart of retailing to customers.Read more
Managing the Try In-store, Buy Online Phenomenon
By now retailers are well aware that shoppers try on items in-store with a view to buying them later online. Similarly popular is the concept of showrooming whereby customers browse the shop but use their smartphones to find cheaper substitutes elsewhere.Read more
The Rise of Innovation Partnerships
When US retail giant Target announced last year that it was partnering up with a well-known start-up accelerator, it was making a claim for embracing technology – not merely as an add-on but as the way forward.Read more
How is Big Data Changing Retail?
Big data can seem like a slippery term, but research out of the McKinsey Global Institute has cited its rather concrete potential to increase retailers’ operating margins by 60 per cent. By now, its utility is unquestioned (at least when properly exploited), but its use poses new risks both to the businesses seeking to unlock its promise and to the individuals whose information is being harvested – namely all of us.Read more
The Push and Pull Between Data and Privacy
The promise of big data carries with it levels of personalisation and problem-solving that were not envisioned by the general populace even a few short decades ago.Read more
Drones that Deliver
As we become accustomed to ever-higher levels of convenience, major retailers including Amazon and, more recently, Argos, are offering next-day and same-day delivery. The demand is there, however, for even faster delivery. Enter the drones.Read more
Beacons and Privacy
In a retail context, beacons are essentially Bluetooth transmitters that communicate with an authorised app when the device housing that app is within the vicinity.Read more
The Emergence of Beacon Technology
When a shopper arrives at their location – a store, a mall foyer, a commercial square – beacons use Bluetooth technology to alert an app or website on the shopper’s smartphone.Read more
A Primer on Omni-Channel Marketing
Omni-channel marketing, or simply omni-channel, refers to a holistic or integrated approach to companies’ engagement with their customers.Read more
Technology and Compliance in Retail
Questions of compliance must be addressed without losing sight of sustainable, profitable and scalable business practices. To meet even higher modern standards of compliance, retailers are turning to technology to ensure they are on top of stock management, health and safety, and the supply chain.Read more
The Shopping Seasons
Even while maintaining the spirit of the season, it’s impossible to ignore the sheer amount of footfall on the high street as shoppers find something appropriate to put a bow on. Savvy retailers know that Christmas represents merely one of the calendar’s opportunities for outsized sales. Let’s take a quick look at the others.Read more
How can departments make the most of cloud technology?
The Government's "Cloud First" agenda has led to a rise in the number of public sector organisations embracing public cloud services. Civil Service World recently held a round table lunch bringing together a number of civil servants and technology experts working with the UK public sector to discuss the merits of this policy.Read more
Retail and Technology - Where worlds collide
Gone are the days when buying something involved simply going to the shop, browsing the available products, paying by cheque or cash and then taking them home to enjoy.Read more
Does the law need to develop faster to keep up with changes in technology?
From Apple watches to Google driverless cars, exciting new technologies are being developed at an astonishing rate.Read more
Tech in Retail - wedded to contactless payment
The limit on contactless payments has just been raised to £30. However, the results of our survey show that retailers think that the limit should actually have been raised to £40 - £50.Read more
Cost-effective ways to shield SMEs from cybercrime
The consequences of cybercrime attacks on SMEs are wide reaching, from obvious financial repercussions to severe damage to reputation: so how you protect yourself without breaking the bank?Read more
Why IT Contracts Fail
Customer's often have template agreements that they use for purchasing a variety of goods and services. However, suppliers should be careful to ensure the terms are appropriate for the provision of software, which raises a distinctly different set of issues from the purchase of other goods and services.Read more
Uber wins High Court case
The UK High Court has ruled that Uber, the minicab-hailing app, does not break the law.Read more
Driverless cars: What is the law, and where will they fit into it?
Britain's first driverless car was revealed in Milton Keynes last month. Full public trials of the cars are to begin on pedestrian areas of four cities in 2017 as part of a £19m plan to develop autonomous vehicles.Read more
Agile as a disruptive technology
Do you understand how risk transfers in an Agile contract?Read more
What price Agile? How to establish the right pricing model
Intelligent use of commercial project pricing models can help build trust and encourage use of Agile, says tech lawyer Stewart James.Read more
Agile development: overcoming the legal barriers
Agile is not new – Agile has been used for the development of software long before the Agile manifesto was created over 14 years ago. Major Software and IT Services (SITS) companies, financial services business and government departments are all interested in using Agile for their major development programmes.Read more
Death of the wallet? Biometrics and wearables are next steps in payments innovation
Jenny Hotchin predicts that BLE and biometrics-based payment solutions will become more commonplace in 2015.Read more
Hot Topic: Wearables
Ashfords Garry Mackay, partner in the Commercial and Technology Team and joint CEO, comments on the opportunities and challenges which have been presented through wearable technology.Read more
The Queen's speech on Wednesday, 4 June set out the government's legislative programme for its remaining term in office. One of the bills introduced is the Serious Crime Bill, which will provide new measures primarily intended to disrupt serious and organised crime.Read more
Securing customer details online - What every business needs to know
In light of the recent eBay cyber attack and theft of customer information, Ashfords' Jenny Hotchin looks at what businesses can do to stay protected providing four practical steps which all business should consider.Read more
Smart Phone Truce
Last December Mark Lomas' article "When the chips are down" looked at the Nokia vs HTC patent litigation and focused on some of the lessons that flowed from Nokia's application for an injunction against the HTC One Mini handset in the Patents Court in the UK. It now appears that the judgement has concentrated commercial minds afresh and the parties have looked at and opted for an alternative to ongoing litigation.Read more
London Technology Week 2014: Why the capital is the best place to grow tech start-ups
With London's first Technology Week in full flow, Ashfords' partner and joint CEO Garry Mackay discusses how the UK capital is developing as an ideal locality for technology and business growth.Read more