Reputation Management
Reputation matters. Often many years of hard work are involved in building a reputation but that reputation can be destroyed or seriously damaged by a single piece of adverse publicity. Reacting to a threat of adverse media coverage requires specialist legal advice on issues including defamation (libel and slander), confidentiality, privacy and intellectual property together with the formulation and implementation of a clear response strategy.
We will provide you with advice about how to respond constructively to media attention. Our work in this area, which is often behind the scenes, is aimed at heading off adverse publicity before publication or, if publication occurs, softening the impact with a positive message. The internet and explosion of comment on social networking sites bring a new dimension to our work in this area and our specialist advice will provide you with guidance about how to respond effectively to adverse coverage posted on sites both within and outside the jurisdiction of the Courts of England and Wales. When false allegations have been made against you or your business and have resulted in damage, we will take action to prevent the repetition of those allegations and to recover damages, if necessary by Court action.
Individuals we have advised include well known sporting personalities from motorsport, boxing and horse racing; and private individuals who have been defamed or whose rights to privacy have been infringed. Corporate clients have sought advice when their reputations have been threatened by, for example, unauthorised activities of employees, unfounded allegations by competitors that their products were faulty and false and abusive comments posted on the internet. We advise schools and colleges and their management from both the public and private sectors and public sector clients including local authorities throughout the UK.
Recent work has included two successful claims on behalf of sporting personalities against tabloid newspapers; heading off the publication of two separate stories in Sunday newspapers which would have caused unwarranted serious damage to corporate clients; successful conclusion of a libel claim in the High Court on behalf of a motor racing driver; successful "take down" actions on behalf of individual, corporate and public sector clients over damaging content on the internet; and "ESafety" advice to schools in relation to cyber bullying and similar issues.