Location-Based Technology Finding its Feet

Monday, 6th March 2017

Shoppers are getting more used to the idea that when they visit that stylish high-street outerwear store with an urban feel, it likely ‘knows’ they’re there. Location-based technology ("LBT") hands retailers a way of merging their physical presence with their digital one, which meaningfully improves the overall customer experience, if not the wider omni-channel strategy. But the technology has been around for a few years now, and there are still some growing pains.

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